Kayla Itsines Sparks Debate Fitness Industry Sexualization & Bikini Controversy
Australian fitness mogul Kayla Itsines — co-founder of the SWEAT app — is making headlines for her bold critique of the “sexualized” fitness industry, even as she faces scrutiny over her own recent G-string bikini photos. Multiple discussions about dual responsibilities with contradictions surrounding body-conscious debate continue to dominate internet conversations due to the Byron Bay beach appearance of the mum-of-two.
Kayla Itsines’ Viral TikTok Rant on Fitness Industry Sexualization
In a now-viral TikTok video, Kayla Itsines called out influencers who post “booty workouts” filmed at strategic angles to maximize engagement. She stated her purpose for setting an example to other women because she wanted to protect her daughter from disturbing sexually explicit material. She declared a ban on all activities that contain alcohol use and substance abuse and tobacco products and overly sexualized material.
At 33 years old she admitted click-baiting comments existed yet she held that this practice damaged fitness industry trustworthiness. “It’s everywhere,” she lamented. I want to protect my daughter from seeing a different girl displaying her private areas through that specific angle.
Backlash Over Kayla Itsines’ G-String Bikini Pics
Days after her TikTok rant, Kayla Itsines was photographed wearing a skimpy black G-string bikini during a swim with her husband, Jae Woodroffe, at Wategos Beach. Numerous skeptics pointed out this contradiction in her hyper-fitting workout apparel and her widely known Bikini Body Guides advertisement program.
The matter caused a split among her followers when individuals provided support for her personal expression choice yet other enthusiasts argued she was being inconsistent. According to one user the issue is about how people view things. Your current outfit produces the same effect as your bathing suit. Instead of blaming, another person questioned why the industry remains overtly sexual in nature. Parents need better online control standards rather than publicly shaming their daughters.
Fan Reactions: Support and Criticism for Kayla Itsines
Online discussions developed into a deep polarization between fans about this issue. Supporters praised Kayla Itsines for advocating moderation: “Booty workouts aren’t inherently bad, but the angles are tactical,” one follower agreed. Some critics analyzed the history of her own branded products in the market. The SWEAT application (known as “Bikini Body Guides” previously) continues to advertise body change despite her recent shift in position.
The Irony of Kayla Itsines’ Bikini Body Guides Legacy
Before launching SWEAT, Kayla Itsines built her empire on the “Bikini Body Guides” — a program targeting women’s aesthetics. The industry standards she helped create in the past are the subject of criticism for her current statements. Those involved in fitness sports have stated that showing glute muscles is just a product of challenging work yet not a sexual act.
